The vast Indian population (untapped); not yet part of the urbanization, present a large business opportunity, much beyond the 300 million middle class segment, often talked about. The challenges to reach out and tap into the large market segment are vastly different and daunting in comparison to the currently addressed market segment. It is an unchartered territory in many senses. Yet, the opportunity is real and here. It's the story of the 'Road Not Taken'!

TiE-ISB Connect 2008 aims to dwell upon and bring diverse insights to 'The Next 800 million Opportunity'. A panel of economists, researchers, business leaders and investors will deliberate and explore the opportunities and challenges within this addressable market segment. The essential effort is to create a seam-less story line and unparalleled awareness for the audience.